The Parramatta Eels have announced the return of James Hardie as a major sponsor from the 2025 NRL season.
In a multi-year agreement between the two parties – Parramatta Eels and James Hardie group – James Hardie will return as the club’s major sponsor from 2025 until the cessation of the 2028 season.
The partnership will see them support NRL, NRLW, Elite Pathways and community initiatives.
The return of James Hardie as a major sponsor comes after the two were previously partners during the club’s four premierships run between 1981 and 1986.
“Eels fans will remember the Club’s previous association with James Hardie as major sponsor from 1981 to 1995, which coincided with the greatest period in the Club’s history,” Eels CEO Jim Sarantinos said.
“The alignment between our two organisations is powerful. As a Club we are deeply connected to Western Sydney and its community, Australia’s third largest economy – a region that James Hardie invests in and supports as a key manufacturer, employer, and supplier.
“In addition to supporting our football programs and social impact outcomes, through this partnership, our Club and James Hardie will work together to expand skills, investment, and entrepreneurship in Western Sydney.
“We look forward to strengthening our Club’s foundations, providing opportunities for our community, and laying the groundwork for an era of success together again.”