INDIANAPOLIS, IN – In what many are calling a historic turning point for women’s basketball, WNBA Commissioner Cathy Engelbert made a monumental announcement this morning: Indiana Fever rookie sensation Caitlin Clark has been officially named the “New Face of the WNBA.”
The declaration came during a nationally televised press conference ahead of the league’s All-Star Weekend, marking the first time the WNBA has publicly and formally embraced a specific player as the central ambassador for the brand. And for fans of the Indiana Fever — and the broader basketball world — there couldn’t have been a more fitting choice.
“Caitlin Clark has transcended the sport at every level,” said Engelbert. “She embodies everything the WNBA stands for — excellence, passion, leadership, and connection with the next generation of fans. Today, we’re proud to recognize her not just as a star, but as a symbol of where the WNBA is going.”
A Star Like No Other
Clark, 23, has taken the WNBA by storm in her rookie season. After a record-breaking collegiate career at the University of Iowa — where she became the NCAA’s all-time leading scorer, male or female — she entered the WNBA Draft as the most hyped prospect in league history. The Indiana Fever selected her with the No. 1 overall pick, and she’s done nothing but exceed expectations since.
Through the first half of the season, Clark has averaged 21.4 points, 7.6 assists, and 5.2 rebounds per game, while regularly drawing sold-out crowds and television ratings that have smashed league records.
A Moment for the Fans — and the Future
For Indiana Fever fans, the news is more than just a media moment — it’s a validation of everything they’ve come to believe since Clark first donned the red and blue.
“We knew it from day one,” said Fever season ticket holder Andrea Lewis. “She’s not just our future — she’s the future of the league. And now the world knows it too.”
Social media exploded with the hashtag #CaitlinIsTheWNBA, as current and former players, celebrities, and fans expressed joy over the announcement.
“Couldn’t be happier for Caitlin,” tweeted WNBA legend Sue Bird. “She’s earned every second of this spotlight — and she’s just getting started.”
More Than Just a Title
Alongside the announcement, Engelbert revealed a suite of new initiatives that Clark will help lead as the “Face of the WNBA,” including:
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A national “Her Court” youth basketball tour, with Clark headlining clinics in underserved communities.
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Expanded marketing partnerships, including a WNBA-Nike signature shoe line for Clark in 2026.
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A groundbreaking WNBA content series, set to stream on major platforms, documenting Clark’s rookie season and beyond.
“This is about growing the game, reaching new fans, and showing the world how powerful women’s basketball really is,” Clark said at the press conference. “If I can inspire one young girl to pick up a ball and believe in herself, it’s all worth it.”
A League on the Rise
The WNBA has seen explosive growth in attendance, viewership, and merchandise sales since Clark’s arrival — part of a larger wave of momentum that includes rising stars like Angel Reese, Aliyah Boston, and A’ja Wilson.
Engelbert acknowledged that while Clark is a once-in-a-generation player, her rise also reflects a broader surge in support for women’s sports.
“This isn’t just about one player,” she said. “This is about recognizing what’s happening in our league — a revolution of talent, energy, and support.”
The Beginning of a New Era
With this announcement, the WNBA is sending a clear message: the future is here — and her name is Caitlin Clark.
For Indiana. For the league. For the fans.
This truly is the best news we could hope for.
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