THIS IS THE BEST NEWS WE COULD HOPE FOR: Boston Celtics National Basketball Association and (NBA) Community are overjoyed as Celtics/NBA Legend Larry Bird has Returned to former team as the chief basketball officer and make announcement of making forward-guard Jayson Tatum the new Assistant C….…see more

THIS IS THE BEST NEWS WE COULD HOPE FOR: Boston Celtics and NBA Community Overjoyed as Legend Larry Bird Returns as Chief Basketball Officer — Names Jayson Tatum New Assistant Captain

In a move that has rocked the basketball world and sent waves of excitement through New England, Celtics and NBA legend Larry Bird has officially returned to the Boston Celtics — this time, as the franchise’s Chief Basketball Officer.

Fans are calling it a full-circle moment decades in the making. The man who helped define Celtics greatness in the 1980s is back, not just in spirit, but in power — and he’s already shaking things up in a major way.

In his first official act, Bird announced that star forward-guard Jayson Tatum will take on a new leadership role as the team’s Assistant Captain for the 2025–26 season.

“Boston is about legacy,” Bird said during an emotional press conference at TD Garden. “And Jayson is writing one right now. He’s earned this. He is the next chapter.”

A Legend Returns to Where It All Began

Larry Bird, a three-time NBA Champion, two-time Finals MVP, and the heartbeat of the Celtics during their golden era, hasn’t worn green in an official capacity since retiring as a player in 1992. While he later coached the Indiana Pacers and held front office roles, his return to Boston marks a stunning homecoming.

“This franchise gave me everything,” Bird said, visibly emotional. “Now it’s my turn to give back. We’re not just chasing banners. We’re building a dynasty.”

Celtics co-owner Wyc Grousbeck called Bird’s return “the most important front-office move since Red Auerbach passed the torch.”

Jayson Tatum: The New Era Leader

Bird’s first major decision — promoting Jayson Tatum to Assistant Captain — signals a clear direction for the team: invest in its superstar leader and give him the platform to carry the torch forward.

Tatum, fresh off another All-Star season and deep playoff run, said he was honored by the decision.

“To be recognized by Larry Bird? Man, that’s different,” Tatum said. “This isn’t just a title — it’s a responsibility. I’m ready.”

Tatum will serve alongside longtime captain Jaylen Brown, with the two forming one of the most dynamic leadership duos in the league.

NBA Reacts: “Bird is Back. The East is Shaking.”

News of Bird’s return and Tatum’s promotion lit up the basketball world:

• Paul Pierce posted: “Bird + Tatum = Banner 18 loading… 🔥☘️”
• LeBron James, longtime Celtics rival, commented: “Respect to Larry. That’s major for Boston.”
• ESPN’s Adrian Wojnarowski tweeted: “Stunning leadership shift in Boston. Bird’s influence already visible. Celtics gearing up for long-term dominance.”

What’s Next for the Celtics?

Insiders say Bird is already working with the front office and coaching staff to implement a new “Celtics Code” — a combination of intense defense, unselfish offense, and maximum accountability. Bird is expected to have a direct hand in player development, draft strategy, and team culture.

He also hinted at possible major free agent moves in 2026 and “exploring international talent more aggressively.”