In a stunning announcement that’s already shaking up both the NFL and Hollywood, Arizona Cardinals CEO Michael Bidwill has confirmed that a star-studded group of A-list celebrities has officially acquired a minority ownership stake in the Arizona Cardinals franchise.
The group includes none other than Matthew McConaughey, Rihanna, Dwayne “The Rock” Johnson, and producer Shonda Rhimes, making this one of the most high-profile investment deals in recent NFL history.
“This is a monumental day for the Cardinals organization,” said Bidwill during a press conference Friday morning. “We’re excited to welcome this dynamic group of creatives, entrepreneurs, and passionate sports fans into the Cardinals family. Their commitment to innovation, community, and culture aligns perfectly with our vision.”
🎬 Hollywood Meets the Gridiron
This isn’t the first time celebrities have jumped into NFL ownership (see: Patrick Mahomes, LeBron James’ involvement with Liverpool and FSG), but the Cardinals deal marks the first time such a diverse and entertainment-centric group has entered the ownership circle in Arizona.
Insiders say McConaughey, a longtime football fan, played a key role in rallying the group.
“Football is storytelling at its finest,” said McConaughey in a video message shared on Instagram. “The highs, the lows, the drama—now we’re part of the narrative. Let’s ride, Cardinals!”
💼 A Strategic Move
While exact financial terms haven’t been disclosed, sources close to the deal estimate the collective minority stake to be worth between $100 million and $150 million, valuing the Cardinals franchise at nearly $4 billion — a record-high valuation for the team.
The celebrity owners are expected to be involved in branding initiatives, youth outreach programs, and content development, possibly including a docuseries about the behind-the-scenes world of the Cardinals.
“Think Hard Knocks meets Drive to Survive — but with an Arizona twist,” teased Shonda Rhimes.
🏈 What This Means for Cardinals Fans
Cardinals fans have had their fair share of ups and downs, but this latest move could signal a new era of visibility, investment, and culture for the franchise.
Season ticket holders are already buzzing, and social media has exploded with reactions ranging from disbelief to cautious optimism.
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