GENERAL ANNOUNCEMENT: Kentucky Wildcats Launch Official Ticket Marketplace for Fans…..

UK Athletics has announced the launch of its new Official Kentucky Wildcats Ticket Marketplace, giving fans a trusted and convenient way to buy and sell tickets for upcoming Wildcats sporting events.

The new platform, available now, is the only authorized marketplace fully integrated with UK Athletics’ ticketing system. Fans will be able to purchase verified tickets directly from the university or other fans, ensuring both reliability and ease of access for every transaction.

“This is an exciting step forward for Kentucky fans,” said UK Athletics Director Mitch Barnhart. “Our new ticket marketplace offers a safe, user-friendly experience and makes it easier than ever to support the Wildcats at home events throughout the year.”

Benefits of the Official Marketplace Include:

• Verified Tickets: Every ticket is authenticated by UK Athletics, eliminating concerns about fraud or counterfeit tickets.

• Fan-to-Fan Resale: Season ticket holders and individual fans can list their tickets securely, with flexible pricing and instant delivery to buyers.

• Mobile Integration: Purchased tickets can be delivered and stored on fans’ mobile devices for seamless entry into Kroger Field, Rupp Arena, and other venues.

• Real-Time Inventory: Fans can see available seats and pricing updated in real time, ensuring full transparency and convenience.

The platform was developed in partnership with an industry leader in ticketing technology and is accessible through the UK Athletics website and official mobile app.

As the only marketplace affiliated with UK Athletics, it is also the only resale option that guarantees admission into events and honors all ticket policies. Other third-party resale platforms are not officially supported and may not offer the same level of protection or service.

Getting Started:
Fans can visit UKAthletics.com/Tickets to access the marketplace, browse events, and start buying or listing tickets immediately. The system is now live and will support all ticketed home events across football, basketball, baseball, gymnastics, and more.

“We know how passionate Big Blue Nation is,” Barnhart added. “This marketplace gives fans another reliable way to be part of the action — whether they’re buying their first ticket or passing one along to another member of the BBN.”

With the upcoming season on the horizon, UK Athletics encourages fans to explore the new platform early and ensure their accounts are set up in advance for a smooth experience on game days.