In a move that is sending shockwaves through the world of college football and beyond, Wisconsin Badgers quarterback Billy Edwards Jr. has reportedly inked a groundbreaking $100 million endorsement deal with billionaire businesswoman Diane Hendricks.
The unprecedented agreement marks one of the largest Name, Image, and Likeness (NIL) deals in college sports history, underscoring Edwards’ meteoric rise as one of the most electrifying quarterbacks in the NCAA.
But it’s not just the size of the deal making headlines.
🙌 A Generous Heart: $50 Million Pledged to Youth & Orphan Support
In a remarkable display of generosity, Edwards has announced that he will donate $40 million to the Boys & Girls Clubs of America, specifically for youth development programs across Wisconsin and the Midwest. An additional $10 million is being directed toward orphanage homes and foster care support systems.
“Football gave me a platform,” said Edwards during an emotional press conference. “But giving back—that’s the real win. I want to make sure every kid, no matter where they come from, has a shot at something great.”
🌟 Hendricks Calls Edwards “The Future”
Diane Hendricks, a longtime advocate for Midwest youth initiatives and economic growth, praised Edwards’ leadership on and off the field.
“Billy is more than just a quarterback—he’s a role model, a visionary, and a leader for the next generation,” Hendricks said. “This partnership is about impact, both in sport and in society.”
🏆 A Monumental Season Ahead
Coming off a dominant start to the 2025 season, Edwards has already become a household name. His strong arm, poise under pressure, and infectious energy have made him a Heisman hopeful and the face of Wisconsin football.
The Badgers are currently 3–0, with Edwards leading the Big Ten in total yards and touchdowns.
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