BREAKING NEWS: Redbull F1 and The National Association for Stock Car Auto Racing are overjoyed as former redbull f1 legend david coulthard Returned to his former team as the new….see more

In an unexpected shake‑up that’s electrified the motorsport world, former Red Bull Formula 1 star David Coulthard has officially returned to the Red Bull organisation in a landmark role that bridges Formula 1 and NASCAR.

The 13‑time Grand Prix winner and long‑time Red Bull ambassador has been announced as the new Head of Cross‑Discipline Motorsport Initiatives for Red Bull, a newly created position designed to strengthen the team’s global racing footprint and foster collaboration between Red Bull’s Formula 1 operation and its expanding interests in stock car racing.

Both Oracle Red Bull Racing and the National Association for Stock Car Auto Racing (NASCAR) released statements celebrating the appointment:

Red Bull highlights Coulthard’s “unmatched experience, deep connection to the team’s heritage and global appeal” as key to advancing Red Bull’s strategic motorsport partnerships.

NASCAR hailed the move as “a historic moment for motorsport unity,” noting Coulthard’s ability to help grow fan engagement across continents and formats.

This development comes as Red Bull continues to diversify its motorsport involvement. The company recently made a return to NASCAR competition as a sponsor in both the Cup and Xfinity series — marking Red Bull’s renewed presence in American stock car racing for the first time in over a decade.

Coulthard, who raced for Red Bull in the early 2000s and later became a television commentator and global ambassador for the team, is expected to play a visible role at both Formula 1 and NASCAR events this year. His responsibilities will include talent development, cross‑promotion between series, and helping Red Bull refine technical and commercial ties between its European and American racing ventures.

His return to the Red Bull fold follows several years of involvement in celebratory and promotional events — most recently driving historic Red Bull F1 machinery at fan festivals and exhibitions.

Motorsport analysts say the new role could signal a broader trend of collaboration between major racing worlds — uniting Formula 1’s global audience with NASCAR’s passionate fan base in the U.S. — and that Coulthard’s charisma and experience make him uniquely positioned to lead that charge.