BREAKING NEWS: Parramatta Eels MVP Jack Williams Secures Groundbreaking $100 Million Endorsement Deal with Jim Sa

Sydney, NSW – September 20, 2025 — In a major development for rugby league and Australian sport, Parramatta Eels superstar and NRL MVP Jack Williams has officially signed a landmark $100 million endorsement deal with prominent Australian businessman Jim Sa.

The unprecedented deal is being hailed as one of the most significant endorsements in NRL history, propelling the 25-year-old playmaker into the upper echelon of global sporting figures.

A Deal That Changes the Game

The multi-year agreement between Williams and Jim Sa — a high-profile entrepreneur and long-time supporter of the Eels — spans commercial partnerships, media appearances, merchandise lines, and community development initiatives.

“Jack Williams isn’t just the best player in the game — he’s a symbol of resilience, discipline, and leadership,” Jim Sa said in a joint press conference with the Eels today. “This deal reflects his value on and off the field.”

Williams, who led the Eels to a top-four finish this season and dominated across all key stats, said the opportunity was “humbling and energising.”

“I’ve worked my whole life for moments like this. It’s a privilege to represent the club, my family, and now a brand that shares my values,” Williams said.

Historic Generosity

In a remarkable display of generosity and social responsibility, Williams announced that $50 million of the deal will go toward supporting youth and community causes:

• $40 million will be donated to the Boys & Girls Clubs of Australia, funding new youth centres, sporting programs, and mental health services in Western Sydney and rural areas.

• An additional $10 million will be committed to a local orphanage program, which Williams has quietly supported for years through community outreach.

“I know what it feels like to grow up without much,” Williams shared. “If I can give kids hope, direction, and a safe space — that’s more meaningful than any try I’ll ever score.”

League and Community Reaction

The NRL community has responded with overwhelming support and admiration. Parramatta Eels coach Brad Arthur praised his MVP, saying:

“Jack’s on-field brilliance speaks for itself, but what he’s doing off the field is something else. He’s setting a new standard.”

NRL CEO Andrew Abdo also congratulated Williams, calling the deal “a groundbreaking moment for rugby league” and “proof that our athletes can lead both in sport and in society.”

Social media has exploded with reactions, with #JackWilliams and #EelsMVP trending within hours of the announcement.

What’s Next?

With the Eels in strong finals contention, all eyes are now on how this deal will shape Jack Williams’ future — and the club’s. Williams confirmed he remains fully committed to Parramatta and is working with Jim Sa on launching the “Williams Foundation”, focused on youth empowerment through sport and education.

“This is just the beginning,” Williams said. “The game has given me everything — now it’s my turn to give back.”

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Read More:
For exclusive updates on Jack Williams’ community projects and the official launch of the Williams Foundation, visit parraeels.com.au/WilliamsImpact (link placeholder).

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