BREAKING NEWS: Nebraska promotes Matt Rhule to General Manager, expanding his leadership role after two impactful seasons. Rhule has focused on player development and building program depth, with a strong emphasis on recruiting and retention—particularly during the high-stakes transfer portal season.

Nebraska has officially promoted head football coach Matt Rhule to the role of General Manager, recognizing his comprehensive impact on the program over the past two seasons. The move solidifies Rhule’s leadership in both on-field strategy and off-field roster building as the Cornhuskers aim for long-term stability and success.

Since arriving in Lincoln, Rhule has focused on developing individual players, restoring discipline, and modernizing Nebraska’s approach to recruiting. His leadership has been especially notable during the transfer portal seasons, where he’s successfully attracted and retained key talent in an increasingly competitive landscape.

In his expanded role, Rhule will now oversee broader aspects of the football operation, including roster management, transfer evaluations, NIL strategy, and long-term program planning. The dual role mirrors a growing trend in college football where top coaches take on front-office-style responsibilities to adapt to the sport’s evolving demands.

Athletic Director Trev Alberts praised Rhule’s promotion, stating, “Matt brings the total package—football acumen, player development, and long-term vision. This new role simply reflects the work he’s already doing behind the scenes.”

Further details on how Rhule’s responsibilities will be balanced and whether new staff will be added to support him are expected to be announced in the coming days.