Luca Virgilio, previously NU’s Director of Basketball Strategies & Business Operations, is now listed as General Manager on the team’s official website.
Per his Huskers.com biography, the Huskers made the promotion official on Thursday. Hoiberg confirmed the move to HuskerOnline on Thursday morning.
Luca Virgilio is in his seventh year on the Nebraska men’s basketball staff and first as General Manager after being named to the position in May of 2025.
In his new role, Virgilio oversees and manages the composition of the roster and player acquisition, including high school and international players and transfer portal recruiting, as well as player evaluation and retention. He serves as the liaison between the coaching staff and athletic administration in the NIL space and with the 1890 Collective.
The longest-tenured Husker coaching staff member under Coach Fred Hoiberg, Virgilio is also responsible for all men’s basketball operations, overseeing budget, scheduling, and on-campus recruiting. He also serves as the primary day-to-day administrator within the basketball office, coordinating team travel and serving as a liaison to administrative units that worked with the basketball program.
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The landscape of college athletics is evolving rapidly in the new era of NIL, revenue sharing, and the transfer portal. As a result, schools have searched for new, creative ways to stay at the forefront of the times.
An increasingly common example is the hiring of a full-time general manager by programs – particularly football and men’s basketball – to handle the substantial financial aspect of roster management.
LINCOLN, NE – In a strategic move aimed at strengthening its basketball operations, the University of Nebraska has officially promoted Luca Virgilio to the role of General Manager for its men’s basketball program. The announcement was made earlier today and is being hailed as a significant step forward for the Cornhuskers.
Virgilio, who has been with the program in various capacities, most recently served as Director of Basketball Operations. Known for his sharp analytical skills, strong leadership, and commitment to player development, Virgilio has played a crucial behind-the-scenes role in Nebraska’s ongoing growth and competitiveness in the Big Ten Conference.
Athletic Director Trev Alberts praised the promotion, saying, “Luca has proven himself to be an invaluable asset to our program. His understanding of both the operational and strategic sides of basketball makes him the ideal fit for this expanded role. We are confident that under his guidance, Nebraska basketball will continue its upward trajectory.”
As General Manager, Virgilio will oversee multiple facets of the program, including roster management, recruiting logistics, and coordination of NIL opportunities, all of which are increasingly vital in the modern college basketball landscape.
Fans and analysts alike have welcomed the news, seeing Virgilio’s promotion as a sign of Nebraska’s commitment to building a sustainable and competitive program for the future.
Stay tuned for further updates and interviews as Virgilio begins his tenure in this pivotal new position.
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