In a remarkable display of generosity and vision, Los Angeles Lakers star point guard Luka Dončić has shocked the NBA and sports fans worldwide by donating his entire $105 million signing bonus to causes that go far beyond basketball.
Upon finalizing his landmark contract with the Lakers, Dončić revealed his bold decision to channel the massive bonus toward supporting youth initiatives around the globe. His commitment focuses on creating opportunities for underprivileged communities, especially in education, sports development, and mental health.
In an emotional press conference, Dončić explained his motivation: “Basketball has given me everything, but it’s the young people around the world who inspire me daily. I want to give back to the next generation—to the kids who dream big, even when the odds are against them.”
The funds will help build basketball courts and training centers in underserved areas across Africa, Eastern Europe, and inner-city neighborhoods in the United States. It will also provide scholarships to deserving students in Slovenia, the U.S., and developing countries. Additionally, a major focus will be on establishing a global mental health initiative dedicated to supporting young athletes, in collaboration with leading experts and organizations.
This ambitious philanthropic endeavor is being launched under the banner of the “Luka Legacy Project,” which is slated to kick off in early 2026. The project will be overseen by a nonprofit foundation founded by Dončić, with guidance from a team of global philanthropic leaders.
NBA Commissioner Adam Silver praised the initiative, calling it “nothing short of extraordinary. Luka’s actions today set a new standard for what it means to be a global ambassador of the sport.”
Lakers General Manager Rob Pelinka expressed his admiration as well: “We knew we were getting a generational talent on the court, but Luka’s character, vision, and compassion have made him a legend off the court already.”
Fans, fellow athletes, and celebrities quickly flooded social media with praise. NBA stars like LeBron James and Stephen Curry lauded Dončić’s move, with Curry describing it as “a move that changes lives—and changes the league.”
As the Lakers prepare for the upcoming season, the spotlight is not just on Dončić’s performance but also on his extraordinary leadership and commitment to making a difference beyond basketball.
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