BREAKING NEWS: Excitement Hits Canadian Tire Centre as Jacques Martin Returns to Ottawa Senators as Chief Strategy Officer
In a stunning development that has sent shockwaves through the NHL and electrified fans across the nation, Jacques Martin, the legendary former head coach of the Ottawa Senators, has officially returned to the franchise — this time in a brand new role as Chief Strategy Officer.The announcement was made early Friday morning during a surprise press conference held at the Canadian Tire Centre, where team executives unveiled Martin’s comeback to a roaring crowd of fans and media personnel.
“Jacques Martin is a foundational pillar of this organization’s history,” said Senators President Michael Andlauer. “Bringing him back in a senior strategic role ensures our past meets our future. We’re building something special, and Jacques is a vital part of that blueprint.”
The 72-year-old Martin, who coached the Senators from 1996 to 2004 and holds the franchise record for coaching wins, appeared visibly emotional as he addressed the media.
“Ottawa has always felt like home,” said Martin. “This organization gave me a chance, and now I have the opportunity to give back — not from behind the bench, but from behind the scenes. I’m here to help craft a winning culture, from scouting to development to systems. It’s time we bring the Stanley Cup to this city.”
Martin’s new role as Chief Strategy Officer is expected to involve close collaboration with the hockey operations department, analytics teams, and coaching staff, shaping long-term team identity and performance methodology.
Fans responded with an outpouring of support online, with hashtags like #WelcomeBackJacques and #SensLegendReturns trending across Canada within minutes of the announcement.
The Senators, who have been pushing toward a playoff breakthrough with a promising young core, now have one more weapon in their arsenal: experience.
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