The Duke Blue Devils have made a historic move, securing Cooper Flagg, the nation’s top prospect, with a staggering $3.6 million ‘Royalty Bonus’ after he reportedly turned down multiple lucrative offers from other elite college basketball programs and professional pathways. This decision solidifies Flagg’s commitment to Duke and reinforces the program’s dominance in recruiting top-tier talent.
Flagg Chooses Legacy Over Lucrative Offers
Despite being one of the most sought-after basketball prospects in recent history, Flagg remained loyal to Duke’s vision, rejecting significant offers from powerhouse programs, including Kentucky, UConn, and Kansas, as well as opportunities from professional leagues such as the NBA G League Ignite and overseas teams.
Speaking on his decision, Flagg stated:
“Duke has always been my dream school, and no amount of money could replace the opportunity to wear that jersey, compete at the highest level, and chase a championship with my brothers. This is where I belong.”
Duke’s Groundbreaking NIL Investment
In an era where Name, Image, and Likeness (NIL) deals are shaping college basketball, Duke’s $3.6 million Royalty Bonus is believed to be one of the largest incentives ever given to a college player. The bonus includes a mix of:
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Endorsement deals with national brands
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Merchandising profits from jersey sales
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Exclusive media appearances and promotions
A Duke insider confirmed:
“Cooper is a generational talent, and we wanted to make sure he was compensated fairly for the immense value he brings to our program. This isn’t just about basketball—it’s about securing his legacy at Duke.”
What This Means for Duke Basketball
With Flagg locked in, Jon Scheyer’s squad looks primed for another dominant run. His presence immediately makes Duke one of the favorites for the 2025 NCAA Championship, as he joins a stacked roster filled with elite talent.
Many analysts see this as a game-changing moment in college basketball, proving that top players can thrive in college while also benefiting financially rather than immediately jumping to the pros.
What’s Next for Flagg and Duke?
Flagg is expected to take on a leadership role as Duke’s centerpiece, with expectations sky-high for his freshman season. The NBA Draft lottery pick buzz has already begun, but for now, all focus is on bringing another banner to Cameron Indoor Stadium.
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