In a monumental development shaking both the sports and philanthropic worlds, CT Boston Bruins’ sensational right wing Brad Marchand has inked a record-breaking $100 million endorsement deal with Bruins owner Jeremy Jacobs.
This unprecedented partnership between a player and a franchise owner sets a new benchmark in professional hockey and reflects Marchand’s unwavering commitment to excellence — not only on the ice but also off of it.
In a remarkable show of generosity, Marchand has announced that $40 million of the deal will go toward funding Youth Development Programs through the Boys & Girls Clubs of America. The initiative is aimed at providing educational resources, athletic facilities, and mentorship opportunities for underprivileged youth across the United States.
In addition, Marchand has pledged $10 million to a Connecticut-based orphanage home, demonstrating his deep-rooted commitment to uplifting vulnerable children and families.
“Hockey has given me everything — now it’s time I give something back,” Marchand said at a press conference earlier today. “This is about more than money. It’s about impact.”
Jeremy Jacobs, Chairman of Delaware North and long-time Bruins owner, praised Marchand’s vision and character.
“Brad isn’t just a cornerstone of our team — he’s a cornerstone of our community,” Jacobs stated. “This partnership goes beyond business. It’s about building a legacy that transcends the rink.”
The remaining funds from the endorsement deal will support various branded initiatives, including the launch of a youth hockey mentorship program, a co-branded clothing line, and Marchand’s forthcoming autobiography, tentatively titled “Shift by Shift: The Brad Marchand Story.”
Marchand’s bold philanthropic gesture is already being hailed as a game-changer in athlete-led giving, with analysts predicting a ripple effect throughout the NHL and beyond.
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