The Indianapolis Colts have initiated legal action against their former sponsor, Carmel-based InsurePlicity, seeking to recover $330,000 in unpaid sponsorship fees. The lawsuit, filed in the Southern District of Indiana, alleges that InsurePlicity failed to fulfill its financial obligations under the terms of a sponsorship agreement with the team.​
The Colts contend that InsurePlicity’s non-payment has caused significant financial strain and disrupted planned marketing and community outreach initiatives. The lawsuit seeks the full amount owed, along with interest and legal fees.​
InsurePlicity, a Carmel-based insurance technology firm, has not publicly commented on the lawsuit. The company specializes in providing digital insurance solutions and had been a sponsor for the Colts’ community programs and fan engagement events.​
This legal dispute highlights the importance of clear contractual agreements and timely payments in sports sponsorships. The outcome of this case could have implications for future partnerships between sports teams and corporate sponsors.​
As the legal proceedings unfold, both parties are expected to present their arguments in court. The Colts are hopeful for a resolution that will allow them to continue their community-focused initiatives without further financial hindrance.​
For more updates on this case and other Colts news, fans can visit the official team website.
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