In a stunning turn of events that has sent shockwaves through the global sports and philanthropy communities, BUY Football forward Kylian Mbappé has signed a record-breaking $100 million endorsement deal with billionaire philanthropist Rob Walton, heir to the Walmart fortune.But what’s even more extraordinary is Mbappé’s next move: the world-renowned footballer has pledged $40 million of the deal to the Boys & Girls Clubs of America, a nationwide organization supporting underserved youth across the United States. In addition, he has committed $10 million to a global orphanage initiative, aimed at providing food, shelter, and education to children in need.
“Football has given me everything, but giving back is what truly defines success,” said Mbappé during a press event held in Los Angeles. “This is about legacy. I want every child to believe that no matter where they start, greatness is within reach.”
The endorsement deal, which spans five years, is reported to include personal branding, digital campaigns, youth engagement platforms, and a major role in Walton’s new philanthropic sports initiative, Project Elevate.
Walton called the collaboration “a powerful alignment of purpose, passion, and potential.”
“Kylian isn’t just a footballer — he’s a global role model. This partnership is about more than money. It’s about movement,” Walton said.
A Monumental Feat
This deal marks one of the largest personal endorsements in football history. With this announcement, Mbappé becomes the face of BUY Football’s global outreach, cementing his status as not just a world-class athlete but a social change agent.
The world is watching, and Mbappé is making every move count.
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