“This isn’t about legacy. It’s about unfinished business,” Bird declared. “I’m here to help take this team to the top where it belongs — to bring another banner to Boston.”
The 68-year-old basketball icon, widely regarded as one of the greatest players in NBA history, brings decades of basketball knowledge and front-office experience. After a successful stint as head coach and executive with the Indiana Pacers, Bird had largely stepped away from the game in recent years — until now.
Celtics President Brad Stevens expressed his excitement:
“Having Larry back is beyond monumental. His leadership, toughness, and championship mindset are exactly what this young team needs.”
Bird’s return is expected to ignite a surge of energy throughout the franchise, already considered a strong contender this season with star players like Jayson Tatum, Jaylen Brown, and Kristaps Porziņģis.
While exact details of Bird’s role are still emerging, sources say he will work closely with head coach Joe Mazzulla, focusing on player development, strategy, and the “Celtic culture” he helped build in the 1980s.
Boston fans are electrified, with social media erupting moments after the announcement. Many are already calling this one of the most inspiring returns in sports history.
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