In a monumental announcement that has sent shockwaves through the basketball world, NBA Hall of Famer and Boston Celtics legend Larry Bird has officially declared his return to the franchise — not as a player or coach, but as a majority owner.
The NBA community erupted into celebration and disbelief as Bird, 68, made the stunning revelation during a press conference held at TD Garden earlier this afternoon.
“Boston has always been home,” Bird said with visible emotion. “The Celtics aren’t just a team — they’re a legacy. It’s time to come back and carry that legacy forward, this time from the front office.”
From Hardwood to Boardroom
Bird’s return marks one of the most unprecedented moves in NBA history. After years of success as a player and executive, including a stint as President of Basketball Operations for the Indiana Pacers, Bird now takes on one of the most powerful roles in sports ownership.
Sources close to the deal say Bird acquired a 51% controlling interest in the Celtics organization, with support from a private investment group consisting of former NBA players and Boston-based business moguls. The previous ownership group, led by Wyc Grousbeck, reportedly agreed to the terms last week, finalizing the historic transition earlier today.
NBA Reacts
NBA Commissioner Adam Silver released a statement calling the announcement “a full-circle moment for the league and one of its most iconic figures.”
“Larry Bird is one of the greatest to ever play the game, and his return to the Celtics as an owner is a testament to his enduring impact on the NBA,” Silver stated. “This is a win for Boston, for basketball, and for the fans.”
Several current and former players took to social media to celebrate the announcement.
Jayson Tatum tweeted: “The Legend is back. Let’s make history, Boss!”
Magic Johnson posted on X: “Congrats to my old rival Larry Bird. A fierce competitor then, and clearly still making moves today. Respect!”
What’s Next for the Celtics?
With Bird at the helm, speculation has already begun about the future of the Celtics. Insiders suggest the team could be headed for a bold new era of leadership and development, with potential front-office changes and renewed emphasis on championship culture.
Bird concluded the press conference with a promise to Celtics fans:
“I’m here to win. Not just games — championships. Let’s get to work.”
More details are expected in the coming days, including Bird’s full ownership group and vision for the franchise’s future.
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