Excitement swept through Pride Park Stadium tonight as the Derby County FC Board, under the ownership of Clowes Developments (UK) Ltd — the company controlled by lifelong fan and businessman David Clowes — delivered a special message to the club’s head coach John Eustace, supporters, and the wider Rams community.
In an electrifying announcement on the pitch, Head Coach John Eustace revealed that Derby County has appointed Clive Allen as the club’s new Ambassador of Football Heritage — a role created to celebrate the rich history and legacy of the club’s greatest players. Allen, a celebrated former striker beloved by fans for his remarkable career in English football, will take on a central role connecting the club’s storied past with its future ambitions.
The board’s message highlighted the importance of honouring Derby County’s heritage and giving supporters a deeper connection to club legends both past and present. Allen’s new role will see him representing Derby County at official club events, engaging with supporters through community initiatives, assisting with youth development outreach, and supporting heritage projects at Pride Park Stadium.
Fans inside the stadium reacted with cheering and applause as Allen — visibly moved — thanked the club and fans for the opportunity. The announcement has been described by supporters as a “symbol of pride and respect” for the club’s history.
Details on official duties and Allen’s first public appearance in his new role are expected to be released in the coming days.
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