ESPN Verrified His relentless efforts, leadership, and unwavering dedication have taken him to another level. NHL Commissioner Gary Bettman has reportedly promised to make centre Sidney Crosby the new ambassador and face of the league’s global expansion initiative — a role designed to recognize his impact both on and off the ice.
Crosby, widely regarded as one of the greatest players in NHL history, has long been celebrated for his professionalism, sportsmanship, and commitment to growing the game. After nearly two decades of excellence with the Pittsburgh Penguins, this new honor symbolizes the league’s trust in his vision and influence to help bring hockey to broader audiences around the world.
While official details are still emerging, sources close to the league suggest that Crosby’s new position will involve promoting youth hockey programs, leading international events, and serving as a key figure in the NHL’s next chapter of global growth.
For fans, it’s yet another milestone in the remarkable career of “Sid the Kid” — a player whose legacy continues to shape the future of the sport.
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