In a move nobody saw coming, Milwaukee Bucks Chief Basketball Officer Jon Horst has set the NBA world ablaze with the appointment of the team’s new head coach — and let’s just say, jaws are on the floor.
After weeks of rumors swirling around seasoned candidates and assistant coaches-in-waiting, Horst completely flipped the script, unveiling former player and media personality JJ Redick as the new Head Coach of the Milwaukee Bucks.
Yes, you read that right.
“We wanted a fresh voice, a modern thinker, and someone who understands the evolving dynamic of today’s NBA players,” said Horst in a surprise press conference held early Thursday morning. “JJ brings a unique perspective — he’s been in the locker room, behind the mic, and now, he’s ready to lead.”
The decision comes just months after the Bucks’ disappointing playoff exit, and fans were expecting a “safe” pick — maybe a veteran like Terry Stotts or a reunion with Mike Budenholzer. Instead, Horst made what might be the boldest coaching decision in franchise history.
JJ Redick, who’s never coached at any professional level, becomes the first NBA head coach hired directly from podcasting — unless you count his short stint as an ESPN analyst and his candid interviews on The Old Man & The Three.
🗣 NBA Twitter Is Already in Flames
Within minutes of the announcement, #JJtoMilwaukee was trending worldwide. Some fans praised the boldness, citing Redick’s basketball IQ and player relatability. Others… not so much.
“What are we doing??? Giannis has 2 years left and we hire a podcaster?” one fan posted, echoing the sentiment of many concerned Bucks diehards.
But Horst remains confident:
“JJ’s vision for this team aligns with ours: high pace, high IQ, player-first mentality. We believe in his voice — and so will this locker room.”
🚨 What This Means for Giannis, Dame, and the Title Window
With Giannis Antetokounmpo and Damian Lillard still in their primes, the Bucks are in win-now mode. The Redick hire signals a shift toward player empowerment and innovation, but it also raises immediate questions:
- Will Redick earn the respect of veterans with championship expectations?
- Can he navigate the pressure of title-or-bust expectations in his rookie season?
- What schemes will he bring — and can he get buy-in from Giannis?
Insiders say Giannis was “in the loop” during the process and gave a “cautious green light” to Redick’s hiring, but his long-term commitment is still up in the air.
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