BREAKING NEWS: Boston Celtics Legend Larry Bird Returns as Chief Basketball officer In a monumental announcement, Boston Celtics owner Bill Chisholm family has officially declared that Larry Bird the legendary small forward and long-time face of the franchise, will return to the organization in 2025 as the chief Basketball Officer Vs..……. view more

In a monumental and unexpected announcement that has electrified the basketball world, the Boston Celtics, under the ownership of the Chisholm family, have confirmed the return of franchise legend Larry Bird as the team’s Chief Basketball Officer, beginning with the 2025-2026 NBA season.

The news was revealed this morning at an emotionally charged press conference held at TD Garden, where team owner Bill Chisholm—flanked by his family and Celtics front office executives—hailed Bird’s return as the start of “a bold new era” for one of the NBA’s most storied franchises.

“Larry Bird is more than just a Celtics legend—he is Celtics basketball,” said Chisholm. “His return is about more than leadership. It’s about restoring the championship DNA that defines Boston.”

Bird, now 68, will oversee all basketball operations, including player development, coaching strategy, and roster construction. The move comes after a decade of near-misses and frustrating playoff exits for the Celtics, despite a talented core and strong regular-season showings.

“I never really left,” Bird said with a smile. “This franchise is in my blood. I’m here to win—and nothing less.”

A Homecoming Decades in the Making

Bird, a 3-time NBA champion and 3-time MVP, played all 13 of his legendary seasons in Boston. He later served as an executive with the Indiana Pacers, winning NBA Executive of the Year in 2012. His return to Boston has been the subject of quiet speculation for years, but no one predicted a front-office comeback of this scale.

Chisholm credited ongoing conversations between his family and Bird as the foundation for the historic move.

“We wanted someone who understands not just the X’s and O’s, but the soul of the Celtics,” Chisholm added. “Larry was the obvious choice.”

What’s Next for the Celtics?

Sources close to the organization suggest that Bird has already begun evaluating coaching staff and scouting prospects for potential roster changes. A formal re-introduction to the team is scheduled for next week, followed by a town hall with fans and media.

While the Celtics currently boast a young, elite roster, expectations are now sky-high. With Larry Legend steering the ship, anything short of a championship will feel like a missed opportunity.