In a moment filled with pride, history, and celebration, NBA Commissioner Adam Silver has made a landmark announcement that has brought joy across Boston and the wider basketball world: Boston Celtics star forward Jayson Tatum has officially been named the New Face of the NBA — a symbolic title reserved for the league’s most influential player both on and off the court.Unveiled during a special ceremony at TD Garden, the announcement marks a new chapter in league history, as Tatum becomes the first Celtics player since Larry Bird to hold such a distinguished position in the NBA’s modern era.
“Jayson represents everything this league strives to be,” Commissioner Silver said. “He’s a champion, a leader, a role model, and a force for good. His influence stretches far beyond basketball — and we are proud to have him represent the next generation of the NBA.”
Fresh off a championship-winning season and Finals MVP honors, Tatum’s rise has been nothing short of spectacular. His appointment as the NBA’s symbolic torchbearer reflects not only his elite talent, but his work in community leadership, youth mentorship, and racial and social justice initiatives.
Standing before fans, media, and teammates, Tatum said:
“This is bigger than me. This is about honoring those who came before me, inspiring the ones coming after me, and continuing to push this game — and this world — forward.”
The announcement was met with thunderous applause from Celtics fans and widespread praise from around the league. Celtics head coach Joe Mazzulla called the moment “well-deserved and historic,” while fellow players took to social media to congratulate Tatum using hashtags like #TatumEra, #FaceOfTheNBA, and #GreenLegacy.
With this bold recognition, the NBA is clearly signaling that the future is now — and Jayson Tatum is leading the way.
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